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Short Answer

Question Answer

Does this post count as an endorsement? Yes – it’s a product review that recommends a specific brand and links to purchase.

Do I need to disclose the brand name in my disclaimer? Absolutely – you must state the brand (e.g., "I’m reviewing the Cocoon Comfort Blanket") along with any compensation or affiliate relationship.

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Why it’s an endorsement

Product‑specific recommendation – The post says "I’d definitely recommend this blanket to anyone who loves comfort and style."

Brand name used – "Cocoon Comfort Blanket" is named, so the audience knows which company makes it.

Purchase link provided – Readers can buy it directly from your site, creating a commercial relationship.

Under FTC rules, any content that promotes or recommends a product, service, or brand (and especially when a purchase link or affiliate code is involved) must be disclosed as an endorsement.

How to disclose properly

In‑text disclosure

Add a short statement right after the recommendation:

> Disclosure: This post contains a paid partnership / affiliate link. If you click the link and make a purchase, I receive a small commission at no extra cost to you.

Bottom of the page or footnote

If you prefer a less obtrusive method, include a note in the footer:

> Disclaimer: Some links on this site are affiliate links; I may earn commissions if you click them.

Both approaches meet FTC guidelines and let your audience know that the recommendation is not purely unbiased.

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Summary

Section Key Takeaway

Recommendation Keep it honest and clear.

Disclosure Disclose any financial relationship; use simple language.

Compliance Follow FTC guidelines: "I may receive compensation" or "Affiliate links."

By following this concise guide, you can maintain credibility while ensuring full transparency with your readers. Happy writing!
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